For a dairy in Bohušovice dairy, we have prepared the launch of a completely new unique dairy product for men – Kapucín For Men. The motto of the campaign “Men also have the right to their place in the refrigerator” was communicated in both print and online media. It was the first product of its kind directly designed for men, their tastes and preferences. A link to the annual Movember campaign was also proposed with a financial contribution donated for each piece sold to support prostate cancer research.

Best of International Award 2015