We completely undertook the launch and distribution of the new Czech electric scooter on the Czech market. We analyzed the target group, designed the logo of the new company and brand and prepared the entire visual style of the ad campaign. This was followed by setting up and optimizing online and offline marketing activities. We focused on PPC advertising, Social Networking and Influencer Marketing. Offline activities were focused mainly on direct experience with a product. We created a Picolo squadron (our people driving on the electric scooter through the city with the possibility of lending to those who were interested in trying to test drive + distribution of leaflets), which successfully spread the interest of electric scooters in cities. We also created a network of dynamic billboards that supported these activities in an interesting and memorable way.